After the reform and opening up, in the international hardware supply market, developed countries in Europe and America, due to rapid development of production technology and rising labor prices, shifted their production of universal products to developing countries, only producing high value-added products. China, on the other hand, has a strong potential in the hardware tool market, making it more conducive to developing into a major exporter of hardware tools.
After more than 30 years of effort, China's hardware industry has become a true hardware powerhouse. However, current Chinese hardware enterprises still face the transformation from a hardware powerhouse to a hardware powerhouse, and need to develop a dual wing of branding and industrial regionalization.
Innovative technology and brand are the path to building a strong country in the hardware accessories industry
Due to the rapid development of hardware accessory production technology and the impact of expensive labor prices, developed countries have accelerated the transfer of medium and low-end products to the third world, and only produce some high value-added products themselves.
In developed countries such as Europe and America, the design of architectural hardware products is mainly focused on easy installation and maintenance, and products and tools that can be self assembled (do it yourself) are highly popular in the market.
The export of hardware products in our country only earns 3% of the total export value, which is not only a matter of technological content, but more importantly, a brand issue.
A brand includes many aspects, including service, reputation, and more. Reputation is gold, and conducting business with integrity is the fundamental way. If the hardware products we produce are sold under our own brand instead of using someone else's brand, and can be sold at the same price as OEM, then our GDP would increase by countless times.
At the same time, the involvement of large corporations is a key factor in expanding and strengthening China's hardware industry.
How to create a brand that matches the hardware accessories market in China is an urgent problem we need to solve.
With the accession to the WTO, a large number of internationally renowned brands are expected to flood into China, which is what we often refer to as the arrival of wolves. There's nothing to be afraid of when a wolf comes, the key is that we need a good hunting rifle to stop it.
The development of production and marketing in China's hardware industry must follow the trend of internationalization both domestically and internationally, and use new marketing to drive enterprise development and create an international concept.
There are almost no well-known brands of hardware products in China that have gained international recognition. Apart from being the first domestic enterprise to obtain the "China Famous Trademark" for home hardware industry slides and hinges, there are still relatively few well-known hardware enterprises in China.
I believe that after a period of hard work, more and more brands of Chinese hardware products will be established internationally.
The combination of market and industrial regions is a development requirement
One issue that cannot be ignored is that our hardware production enterprises must prioritize national interests and must not engage in unfair competition for their own benefit.
China has a vast territory, and the conditions for economic development vary greatly among different regions. The hardware industry also has obvious regional characteristics, which are related to China's national conditions and also the characteristics of China's hardware industry.
The Yangtze River Delta and Pearl River Delta regions have become the fastest growing areas in China's economy. In recent years, the Yangtze River Delta Economic Zone
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